nicola_skinner

Hello, I’m Nicola.
I’m a freelance copywriter, journalist, author, with over 15 years’ experience writing with empathy, influence, clarity.

“Nicola delivers succinct, sparkling, engaging copy that’s on brief and on time. She is a real team player – full of ideas, never afraid to try something new, and a real pleasure to work with.”

avatar

Melissa Stewart

Editor, Specialist

Who I have written for


Experience

From charity to tech, national broadsheets to digital copy, I have over 15 years experience delivering content and workshops, in the following roles:

  • In-house copywriter and brand consultant
  • Client direct copywriter
  • Long form journalist
  • Editor, writer, and mentor

As a writer, my books have been awarded:

  • Guardian Book of the Year
  • The Times and the Sunday Times Children’s Books of the Week
  • Pick of the month for Guardian, the Daily Mail, the Statesman and Bookseller
  • Nominated for the Blue Peter, Branford Boase and Carnegie book awards

“Prose that feels freshly minted.”

avatar

The Sunday Times


See how I have helped

The National Trust

50 things to do before you’re 11 3/4
I helped write the copy for this hugely popular and long-running campaign for the National Trust.
https://www.nationaltrust.org.uk/50-things-to-do

Tone of voice workshops
Cutting through preconceptions is vital for this conservation charity. I delivered in-house tone-of-voice workshops across the Trust, and worked across their retail, holiday, catering, member engagement, campaign and social media teams.

The Guardian

Engaging both an online and offline readership is vital for this broadsheet. I’ve written several first-personparenting, and weekend features, generating thousands of shares. 

One popular feature on language led to a Radio 4 ‘Word of Mouth’ episode with Michael Rosen, which I was honoured to appear on.

Microsoft

Impressing app developers at Microsoft requires a grasp of tech, commerce, and the right hook. Harte-Hankes, a digital agency, asked me to work across several direct marketing campaigns for their client.


“I have worked with many promising writers, and Nicola is without doubt one of the most talented I have encountered. I have no hesitation in recommending her.”

avatar

Sara Ward

Deputy Editor, Take A Break

Want to discuss working together?